Feb 16, 2020
In this episode, I’ll have a conversation with Sam Reid, the co-founder of Willie Smith’s Cider. Willie Smith’s is a partnership between himself and Andrew Smith, a fourth-generation apple farmer in the Huon Valley. When the two met, Sam had been working at Diageo, one of the largest drinks business in the world, and was looking to do something different. While Andrew had some excess juicing apples that he was looking to do something with.
Launching in 2012 as Australia’s first organic cider, the two founders have grown the business to 25 full-time team members, and their cider sales are all around Tasmania and mainland Australia through direct trade accounts, distributors and the Dan Murphy liquor chain. Soon after starting they bought an old apple museum near their production facility and converted it into the Apple Shed where they host weddings, events, and a mid-winter festival which grew from 4,500 people to over 20,000 people over four years. Funding the business’ growth mostly by themselves, they have also had some asset and bank financing, as well as around $750,000 in matched government grants.
Sam will share some really great and actionable insights on how to grow a small business.
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Music from https://filmmusic.io "Cold Funk" by Kevin MacLeod (https://incompetech.com). License: CC BY (http://creativecommons.org/licenses/by/4.0/