Mar 17, 2024
In this episode, Sofia
Lane, co-founder of Samoedra,
shares valuable insights on marketing challenges, social media
advertising, and engaging with influencers. She discusses the
importance of personal development, navigating work-life balance as
a mom, and the need to embrace discomfort for business growth.
Sofia also highlights recommended books and the significance of
incorporating AI tools like ChatGPT for small business success.
Why would you wait any longer to start living the lifestyle you
signed up for? Balance your health, wealth, relationships and
business growth. And focus your time and energy and make the most
of this year. Let’s get
into it by clicking here.
Michael delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice.
And a snapshot of the final five Grow A Small
Business Questions:
What do you think is the
hardest thing in growing a small business?
According to Sofia Lane, the most challenging aspect of small
business growth is the need to constantly push oneself mentally.
Overcoming personal boundaries, finding solutions to various
issues, and managing the demands of entrepreneurship pose
significant mental challenges.
What's your favorite
business book that has helped you the most?
Sofia Lane cites "Sell Like Crazy" as a life-changing book for
marketing strategies. Additionally, she enjoys podcasts like "Diary
of a CEO" by Steven Bartlett, "The Mentor" by Mark Bouris, and "The
Gold Digger Podcast" by Jenna Kutcher. Another notable book in her
recommendation is "Rich Dad Poor Dad," which offers foundational
concepts beneficial for small business owners.
Are there any great
podcasts or online learning resources you'd recommend to help grow
a small business?
Sofia Lane emphasizes continuous learning and professional
development for business growth. She invests time in podcasts,
clinical trials, and scientific developments. She highly recommends
the free 10-day transforming performance online course for small
business owners, providing lessons and tools to enhance focus,
productivity, and overall control. Additionally, she values a PR
course by Odette Barry called "Hack Your PR" and advocates for
investing time in self-education, utilizing the readily available
information in the digital age.
What tool or resource
would you recommend to grow a small business?
Sofia Lane recommends leveraging AI tools like ChatGPT for business
growth, emphasizing its advanced capabilities to run an e-commerce
business or enhance marketing strategies. While acknowledging it as
a valuable tool, she underscores the importance of using it
effectively, combining AI assistance with human input to achieve
optimal results in business operations.
What advice would you give
yourself on day one of starting in business?
On day one of starting out, Sofia Lane advises herself to take more
time, emphasizing the importance of patience in the early stages of
the business. Reflecting on their initial rush, she suggests
prioritizing a robust marketing campaign before delving into
extensive product development, recognizing the value of a
well-executed marketing strategy in shaping the trajectory of the
business.
Book a 20-minute Growth
Chat with Troy Trewin to see if you qualify for our upcoming
course. Don't miss out on this opportunity to take your small
business to new heights!
Enjoyed the podcast? Please leave a review on
iTunes or your preferred platform. Your feedback helps more
small business owners discover our podcast and embark on their
business growth journey.
Quotable quotes from our special Grow A Small
Business podcast guest:
Challenge your boundaries; that's where true growth for small businesses happens – Sofia Lane
Continuous learning is vital in leadership; consider yourself a
perpetual student of life – Sofia Lane
Invest time in yourself—read, research, and learn to stay ahead and innovate – Sofia Lane