Mar 21, 2024
In less than 20 minutes a week, we'll introduce you to
an expert or business owner with deep experience in what they do.
Grow you, grow your team, grow a small business.
Welcome to the "Grow a Small Business" podcast with your host,
Michael Denehey. In this episode, Michael interviews Nina Christian, a
Marketing Mentor and Strategist from ninachristian.com, based in
Melbourne, Victoria, Australia.
In this captivating episode, explore the nuances of personal
branding with Nina Christian, the esteemed Marketing Mentor and
Strategist behind Marketing Meets. With over 30 years of business
acumen, Nina shares pivotal insights on authenticity, alignment,
and embracing imperfections for small business triumphs. Tune in
for expert advice that promises to elevate your brand in a crowded
marketplace!
Key Takeaways for Small Business Owners:
Authenticity Matters: Nina emphasises the
importance of authenticity in personal branding. Small business
owners should align their online presence with the reality of their
business, building trust through genuine communication.
Congruency and Alignment: Building on
authenticity, businesses should strive for congruency and alignment
in their messages. Find elements that feel right, reflect the
business's values, and create an accurate expression both
internally and externally.
Embrace Imperfections: Sharing the human side of
the business, including vulnerabilities and learnings, enhances the
connection factor. Small business owners shouldn't fear showcasing
some messiness; it makes them relatable and builds stronger
connections with their audience.
Our hero crafts outstanding reviews following the experience of
listening to our special guests. Are you the one we've been waiting
for?
Impact on Recognition: Nina shares a
personal story about her transition to a more authentic personal
brand, resulting in unexpected recognition from the Australian
Marketing Institute. The acknowledgment wasn't just for
professional accomplishments but also for being a relatable voice
in the industry.
Vulnerability in Personal Branding: Small business owners are encouraged to show vulnerability. In a world saturated with content, being human and relatable becomes a key differentiator, helping businesses stand out and connect with their audience.
AI as an Enabler: While AI and
technology contribute to information overload, they should be seen
as enablers, not replacements for genuine human connection.
Balancing technology with authentic content is crucial for
success.
One action small business owners can take:
A concrete action small business owners can take, as
suggested by Nina Christian, is to empower their team members to
share about the impact of their work. Encourage employees to
communicate their experiences, lessons learned, and successes in a
way that aligns with the brand. This not only fosters a deeper
connection with the audience but also empowers the team, leading to
increased staff satisfaction and productivity.
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time.
Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey.
Quotable quotes from our special Grow A Small Business podcast guest:
Embrace imperfections, showcase your human side;
it's the key to building lasting connections in business – Nina
Christian
In a crowded marketplace, your energy and vibe are what truly
connect with your audience – Nina Christian
Authenticity is the secret sauce that turns businesses into
relatable brands – Nina Christian