Mar 7, 2024
In less than 20 minutes a week, we'll introduce you to
an expert or business owner with deep experience in what they do.
Grow you, grow your team, grow a small business.
Welcome to the "Grow a Small Business" podcast with
your host, Rob Cameron. In this episode, Rob interviews Susan E. Mazer from
Healing Health, based
in Reno, Nevada, United States.
In this episode, Susan Mazer shares insights from her
journey in music-driven healing solutions. Her business focuses on
creating harmonious environments in healthcare settings, utilizing
music to enhance patients' well-being. Through a mission-driven
approach and a commitment to employee satisfaction, Susan's
business has achieved success while prioritizing the holistic
healing of patients.
Key Takeaways for Small Business Owners:
Origins of Business: Susan Mazer's journey began
unexpectedly, evolving from a successful music career into a unique
business. Rather than actively seeking a market gap, she responded
to a need presented by nurses and hospitals, aiming to enhance
patients' well-being through music.
Mission-Driven Approach: The business's foundation
is deeply rooted in a mission-driven mindset. Mazer emphasizes the
importance of understanding that success stems from fulfilling a
purpose, not just chasing monetary gains. This mission-focused
approach has guided the business for over two decades.
Responsive Business Growth: The
business grew organically by responding to identified needs within
the healthcare sector. Mazer discusses how they expanded their
services based on requests from hospitals, adapting to the unique
challenges of each healthcare environment.
Our hero crafts outstanding reviews following the experience of
listening to our special guests. Are you the one we've been waiting
for?
Culture and Employee Focus: Mazer highlights the critical role of culture in the company's success. With a clear mission, they built a culture where employees are valued and treated like gold. By providing benefits, secure employment, and ensuring employees felt appreciated, the company fostered a loyal and dedicated team.
Learning from Mistakes: Mazer shares an insightful example of a challenge faced during a hospital sound system installation. Despite setbacks, taking responsibility, making it right, and avoiding blame proved crucial. This experience turned into a positive, long-lasting client relationship and contributed to the company's growth.
Treating Employees as Assets: In a
small business, the owner must recognize the value of highly
skilled employees. Offering benefits, paying competitive wages, and
prioritizing employee well-being fosters a sense of security and
loyalty.
One action small business owners can take:
Small business owners can prioritize employee satisfaction and well-being, treating them as invaluable assets. By fostering a culture of respect, offering benefits, and providing opportunities for growth, businesses can cultivate a loyal and dedicated team, ultimately contributing to long-term success, as advocated by Susan Mazer.
Do you have 2 minutes every Friday? Sign up to
the Weekly
Leadership Email. It's free and we can help you to maximise
your time.
Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. 👇
Quotable quotes from our special Grow A Small
Business podcast guest:
Take responsibility, make it right, and avoid blaming others for challenges in your business journey – Susan Mazer
In a small company, treat your employees like gold; they are
giving you their best – Susan Mazer
Culture is inevitable; either respond to it or design it
consciously in your business – Susan Mazer