Sep 6, 2020
In this episode, I interview Kim
Bryden, CEO, and Founder of Cureate, a social enterprise based in
Washington DC that aims to empower the food and beverage supply to
meet the changing consumer demand. Kim has over 10 years of
experience working in the food and beverage industry, and she helps
small businesses build diversified revenue streams and identify new
In 2014, aged 27, Kim decided to
skip an MBA and get the experience from starting her own business.
She brings the business side to companies in the local food and
beverage supply, empowering them through courses, consulting, and
procurement matchmaking. Starting as the one full-time employee,
Kim has grown the team to four and in the six years achieved an
impressive 50% year on year increase in sales. They have a big
focus on their existing customers as they achieve to land the new
customers and constantly look for ways to build
Apart from a small business
competition cash prize and a minor bank loan, growth has been
funded from profits. She feels they have succeeded when she hears a
story come back to her about the impact of the seeds they have
planted in business owners' minds over time. Kim says the hardest
thing about growing a small business is, “You may have dreams,
hopes, and visions for where you want to be, but you need to act in
the present.” The advice she would give herself on day one of
starting in business is, “The vision you have is real and trust
your gut.” Tune in and enjoy.
This Cast Covers:
- Cureate: Shifting the dollar back into local
communities by building an empowered food and beverage supply to
meet a changing consumer demand
- Launching online courses that are helping
business owners learn how to pivot and grow their
mindful and focusing on both financial and social capital as an
entrepreneur in order to create a valuable network of people around
sales, courses, and consulting sides of their business
importance of diversifying and having duality in your revenue
- Analyzing and assessing your sales strategy
with the customer in mind.
- Creating a flexible business model, being
aware, and appreciating the preciousness of time.
- Sustaining an annual growth of 50% year over
year since they started.
adaptable to changes and shifts in the market.
- Testing if the business idea you have is viable
and that the market is actually demanding that product or service
before finally venturing into it.
- Starting out on her own on full time to growing
the team to the current four full-time employees and a number of
neglecting your existing customers in the pursuit of new customers
as you market your small business.
- Having business metrics that help you measure,
track, and assess the status of the business.
- Winning $10K at a pitch competition to start
the business, one $30K loan, and depending solely on cash flow from
importance of clear communication and having a perspective of
turning frustrating moments into growth and learning
- Setting boundaries and having clear and
definitive expectations in decision making.
- Learning to create a work-life
- Improving your ability to relate to potential
clients by making sure that you are keeping on top of other sectors
in order to build trust and relationships.
- Focusing and thinking about the values,
qualities, and culture you want to instill in your business to help
guide you as you add new people to the team.
- Continuously consuming content and investing in
your own personal development.
- Advantages of having a peer to peer learning
that cuts across sectors and a lawyer that understands your
getting stuck in the future projection and focus on what’s
happening in the present to move your goals and aspirations
Music from https://filmmusic.io
"Cold Funk" by Kevin MacLeod (https://incompetech.com). License: CC