Mar 1, 2020
In this episode, I’ll have a conversation with Ben Crowley, the founder of online supplements retailer Bulk Nutrients. While teaching English in Japan, Ben saw a gap in the market with Australian customers paying so much more for protein powders and other fitness products. He launched his first business in Tasmania and quickly lost his entire $10,000 savings in a supply order. Almost giving up, he went to work for the government for a few years while he cashed back up and built a business, adding part timers until he quit and went full-time in 2011. Now with $27 Million in annual sales and 55 team members, Ben and his team have a strong focus on producing quality products in Tasmania instead of offshore, and have a fanatical focus on outstanding customer service. For many years they have been Australia Post’s number one customer in Tasmania and now the top 10 nationally for Express Post.
Bringing his wife, brother, and sister-in-law into the business in key roles has helped the business manage its fast growth and fend off the need for investors. Apart from a bank loan to buy the main warehouse they have been in since 2012 (and paying the loan off shortly after), funding has been from cash flow. Ben believes that the hardest thing in growing a small business is that with a family business, one has to ensure they maintain good relationships inside and outside the business. Stay tuned and enjoy as he reveals how he went from bagging up raw protein powder in his home to running a $27 million Tasmanian success story by undercutting mainstream brands by up to 50 per cent.
This Cast Covers:
Music from https://filmmusic.io "Cold Funk" by Kevin MacLeod (https://incompetech.com). License: CC BY (http://creativecommons.org/licenses/by/4.0/
“When you pay less for service or product, the customer service is often equally as bad” - Ben Crowley
“The more professional your competition, the more input you need from people with a lot of business experience” - Ben Crowley
“You don’t have to be a big fan of marketing to market your company well” - Ben Crowley