Jul 11, 2024
In less than 20 minutes a week, we'll introduce you to
an expert or business owner with deep experience in what they do.
Grow you, grow your team, grow a small business.
In this episode of Grow a Small Business, host Michael Denehey
interviews Dominic
Monkhouse of Monkhouse &
Company, an expert in business strategy and growth.
Dominic shares insights on mastering positioning, managing risk,
and driving revenue for small businesses with 5-30 team members.
Listen in to learn actionable strategies to boost your confidence
and business performance. Don’t forget to leave a review!
Other Resources:
Mind Your F**king Business by Dominic
Monkhouse
Key Takeaways for Small Business
Owners:
Define Your Ideal Customer Profile (ICP):
Understand who your ideal customers are by identifying their
specific challenges and needs. Tailor your marketing efforts to
address these directly.
Proactive Outreach: Don't wait for
customers to come to you. Use targeted emails, phone calls, and
LinkedIn connections to reach out to potential clients, clearly
explaining how you can solve their problems.
Test and Iterate: Spend time testing
your marketing and sales strategies. Collect feedback from your
target market and adjust your approach based on their responses and
needs.
Our hero crafts outstanding reviews following the
experience of listening to our special guests. Are you the one
we've been waiting for?
Risk Reduction for Customers: Make it
easy for potential customers to say yes by reducing perceived
risks. This can include offering free workshops, smaller
commitments, or guarantees to demonstrate your value.
Understand Your Unique Value
Proposition: Identify why your current customers chose you
over competitors. Use this information to refine your marketing
messages and strengthen your positioning.
Continuous Improvement: Regularly seek feedback from your customers on what you do well and where you can improve. Use this feedback to make quick adjustments and long-term strategic decisions.
One action small business owners can take:
One actionable step small business owners can take is to analyze
why recent customers chose your business over competitors. By
understanding the specific reasons behind their decision, you can
refine your marketing and sales strategies, enhance your
positioning, and attract more ideal clients.
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Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. 👇
Quotable quotes from our special Grow A Small
Business podcast guest:
Define your ideal customer profile to take control of your
market – Dominic Monkhouse
Double your marketing spend, double your revenue, if your
strategy is right – Dominic Monkhouse
Reflect on why customers chose you to focus on acquiring more
of the right clients – Dominic Monkhouse