May 21, 2024
In this episode of "Grow a Small Business," join host Troy Trewin as he interviews Cassandra Sasso, founder of Wander. Discover Cassandra's journey from interior design to creating eco-cabins, and learn valuable lessons in leadership and sustainable growth. Meet the core team behind Wander's success, which generated over $1.25 million in revenue in its second year.
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Troy delves into our guest's startup journey, their perception of
success, industry reconsideration, and the pivotal stress point
during business expansion. They discuss the joys of small business
growth, vital entrepreneurial habits, and strategies for team
building, encompassing wins, blunders, and invaluable advice.
And a snapshot of the final five Grow A Small Business Questions:
What do you think is the
hardest thing in growing a small business?
According to Cassandra Sasso, one of the biggest challenges in
growing a small business is managing her impatience. Despite
experiencing fast growth, she sometimes feels limited by the pace
of progress, highlighting the importance of patience and
perspective in navigating the growth journey.
What's your favourite
business book that has helped you the most?
Cassandra Sasso's favorite business book that has helped her the
most is "Unreasonable Hospitality" by Will Guidara. This book
focuses on finding your edge by delighting people at times when
they least expect it, offering valuable insights that Cassandra has
applied to her business, Wander.
Are there any great
podcasts or online learning resources you'd recommend to help grow
a small business?
Cassandra Sasso recommends anything by Brené Brown for personal and
professional development. While not specifically focused on
business growth, Brené Brown's work on vulnerability, courage, and
leadership can provide valuable insights for small business owners
looking to grow their businesses.
What tool or resource
would you recommend to grow a small business?
Cassandra Sasso suggests that one of the most valuable resources
for growing a small business is mentorship or advisory boards.
Establishing an advisory board with diverse expertise and
perspectives can provide valuable guidance, insights, and support
to navigate the challenges of business growth and
decision-making.
What advice would you give
yourself on day one of starting out in business?
Cassandra Sasso's advice to herself on day one of starting out in
business would be: "Do you realize what the fuck you've just done?"
This humorous but reflective advice likely highlights the magnitude
of the journey ahead and the importance of embracing the challenges
and opportunities that come with starting a business.
Book a 20-minute Growth
Chat with Troy Trewin to see if you qualify for our upcoming
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business to new heights!
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Quotable quotes from our special Grow A Small
Business podcast guest:
Success is never linear; it's about embracing the journey of
growth – Cassandra Sasso
Trust yourself to make judgment calls, especially when it comes
to building your team – Cassandra Sasso
Delighting customers when they least expect it is the essence
of sustainable business growth – Cassandra Sasso