Sep 22, 2024
In this episode of the GASB Podcast, host Troy Trewin
interviews John Lenker
and Assaf
Arie from Lenker
Consulting, a firm specializing in strategic marketing
and business growth. They share insights on scaling their business
from 4 to 14 team members, achieving 10x revenue growth, and
helping clients save millions. With over 22 years of experience,
they discuss the challenges and successes of building a
value-driven company.
Why would you wait any longer to start living the lifestyle you
signed up for? Balance your health, wealth, relationships and
business growth. And focus your time and energy and make the most
of this year. Let’s get
into it by clicking here.
Troy delves into our guest's startup journey, their perception of
success, industry reconsideration, and the pivotal stress point
during business expansion. They discuss the joys of small business
growth, vital entrepreneurial habits, and strategies for team
building, encompassing wins, blunders, and invaluable advice.
And a snapshot of the final five Grow A Small Business
Questions:
What do you think is the
hardest thing in growing a small business?
John Lenker and Assaf Arie believe the hardest part of growing a
small business is managing emotional and practical challenges,
staying resilient after setbacks, and understanding the industry.
Balancing growth with payroll and hiring adds stress, especially
when taking risks on new hires. They emphasize patience in building
client relationships at the right pace to avoid overwhelming
them.
What's your favorite
business book that has helped you the most?
John Lenker and Assaf Arie often reference The Toyota Way as their
favorite business book. They appreciate how it showcases a mindset
shift in the automotive industry, demonstrating more efficient,
profitable methods of production. The book's lessons on optimizing
processes and continuous improvement resonate with them and have
influenced their approach to business growth and innovation.
Are there any great
podcasts or online learning resources you'd recommend to help grow
a small business?
John Lenker and Assaf Arie recommend using Active Campaign for CRM
and marketing automation and Webflow for building websites and
landing pages. They also mention enjoying the Joe Rogan podcast for
a break from business.
What tool or resource
would you recommend to grow a small business?
John Lenker and Assaf Arie recommend using Active Campaign for CRM
and marketing automation and Webflow for building digital
environments like websites and landing pages.
What advice would you give
yourself on day one of starting out in business?
John Lenker and Assaf Arie advise that starting a business will be
much harder than anticipated. They suggest being prepared for
significant challenges and understanding that things will get
tougher before they get easier.
Book a 20-minute Growth
Chat with Troy Trewin to see if you qualify for our upcoming
course. Don't miss out on this opportunity to take your small
business to new heights!
Enjoyed the podcast? Please leave a review on
iTunes or your preferred platform. Your feedback helps
more small business owners discover our podcast and embark on their
business growth journey.
Quotable quotes from our special Grow A Small
Business podcast guest:
The second you run out of problems, you're out of business – be
grateful for them – John Lenker & Assaf Arie
Create a culture from your values, not just what the crowd is
doing – John Lenker & Assaf Arie
Get excited about what a new hire can do for you, and trust
them to do their job – John Lenker & Assaf Arie