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Grow A Small Business Podcast

Jan 21, 2024

In this GASB Podcast episode, Troy interviews Sherry Shannon-Vanstone, CEO of Profound Impact, delving into the $300-500B impact arena. Sherry shares insights on team building, resilience, and cultivating a winning culture in small businesses. A valuable listen for entrepreneurs seeking impactful growth strategies.


Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let’s get into it by clicking here.

Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice.

And a snapshot of the final five Grow A Small Business Questions:

  1. According to Sherry Shannon-Vanstone, the hardest challenge in growing a small business is building and maintaining a cohesive team culture. She emphasizes the importance of effective communication, fostering diversity of thought, and the need for intentional efforts to cultivate a winning culture within the organization.

  2.  Her favorite business book is "Limitless," which stands out for addressing mindset, motivation, and methodologies. Unlike many other books, "Limitless" provides actionable tools, making it a valuable resource for business leaders seeking practical advice for personal and professional development.

  3. Sherry Shannon-Vanstone recommends leveraging online webinars and participating in various webinars as effective tools for professional development. She emphasizes the wealth of knowledge available through platforms like podcasts, YouTube videos, and webinars to stay updated and continuously learn in today's dynamic business landscape.

  4. She recommends communication tools like Slack for fostering effective collaboration, especially in remote team environments. She appreciates the platform's ability to facilitate quick problem-solving and streamline communication, enhancing overall team efficiency.

  5. On day one of starting out, Sherry Shannon-Vanstone would tell herself: "People underestimate me. Watch out, this is going to be fun!" Embracing the challenges with confidence and a determined spirit.

Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights!

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Quotable quotes from our special Grow A Small Business podcast guest:

Communication in small businesses is the glue, ensuring your voice is heard is the key – Sherry Shannon-Vanstone


Building a team's culture intentionally is pivotal in small business growth – Sherry Shannon-Vanstone

Embrace diverse perspectives, not just in appearance, but in thought within your team – Sherry Shannon-Vanstone