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Grow A Small Business Podcast

May 28, 2023

In this episode, Troy interviews Samantha Dybac, host of the Influence Unlocked podcast and the CEO and founder of The PR Hub, rated 2022 Sydney’s No 1 PR Agency. Samantha started her career in brand marketing as a University student with Aussie success story Nad’s Hair Removal, the foundations for her learning of and passion for the intersection of founder storytelling and brand PR. She's based in Sydney, Australia. Samantha started the business in 2013 as a side project while working in government relations alongside former NSW Liberal leader, Kerry Chikarovski. The PR Hub is a public relations and corporate communications agency. It has successfully carved out a niche and reputation for representing award-winning entrepreneurs, business leaders and high-growth, challenger brands, trusted to develop their personal & company brand stories, and then develop and execute sophisticated communications strategies that help them get recognised and support key objectives like capital raisings, stock exchange listings, partnership announcements, international expansion, acquisition and more.

For Samantha, success includes many things including growing an amazing team where she can contribute to their learning and personal growth, while helping tell the stories of The PR Hub’s impressive client roster. 

Samantha also shares some insights into her own personal journey as a Mother and solo business owner and why the recruitment and onboarding process are critical to business success. 

This Cast Covers:

  • How Troy and Samantha have known each other
  • The big misconception around PR and Marketing
  • Revenue dropping to about 80% at start of COVID
  • The difficulties of having a fast-paced, high-growth environment
  • Years ago made plenty of mistakes recruiting people and how it was solved
  • The hardships of balancing family and work


Additional Resources:




“Get yourself out there, go and meet people within the industry that you operate in, send emails, call people, make a list, and new social channels that are relevant again to your business and your audience.“ —Samantha Dybac

“You need money to live and to have a lifestyle but it's never been the key driver for me in building businesses.“ —Samantha Dybac

“I don't call myself a publicist anymore. I have a passion for PR in the sense that it's all about building relationships, connections, and networking, and helping great people get their products and services out there on a broader scale. So those businesses can grow. That's my passion.“ —Samantha Dybac

“If you're not focusing on the things that are bringing in the revenue, you actually can't grow your business.” —Samantha Dybac

“You don't always have to say yes to everything that looks like an opportunity that knocks on the door.” —Samantha Dybac