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  2. QFF Believes that it is better to be different than better, cheaper, or faster. Now teaching small-medium business owners how to be unique from others to overcome the Brown Box Syndrome. (Steve Brossman)

QFF Believes that it is better to be different than better, cheaper, or faster. Now teaching small-medium business owners how to be unique from others to overcome the Brown Box Syndrome. (Steve Brossman)

Oct 20, 2022

For this week’s episode, Michael interviews Steve Brossman, based in Sydney, Australia. He’s a Multi Best Selling Author, International Speaker, and an Innovative Sales Enablement Strategist. He is a firm believer in the notion that it is better to be different than better, cheaper, or faster.

Steve assists small-medium business owners through his coaching, books, and talks. He is providing strategies for business owners to get picked from the metaphorical shelf, putting a different spin on things, and seeing themselves not from an internal perspective but a customer’s perspective, all in all, overcoming the Brown Box Syndrome. 

“If you just call yourself a coach, a consultant, or an accountant, something is telling your prospective clients that you don't value yourself enough to work on you to be perceived as being different. And that's a big lesson to get started with.”, he said.

This Cast Covers:

  • Brown Box Syndrome.
  • The betterment of being different.
  • Ways to be different.
  • Putting a different spin on things.
  • Looking from the customer’s perspective.
  • 3 P’s: Purpose, Process, and Payoff.
  • Getting customers up to the box value.
  • Being efficient in dumping information.
  • The D, Q, and C formulas.

Links: 

Additional Resources:

 

 

Quotes:

“All they need to do is to be different enough to start the conversation to be the next step.” — Steve Brossman.

“If you just call yourself a coach, a consultant, or an accountant, something is telling your prospective clients that you don't value yourself enough to work on you to be perceived as being different.” — Steve Brossman.

“An expert knows something. And authority is known for something.” — Steve Brossman.

“You don't have to be the best in the world. You just have to be the best in their world.” — Steve Brossman.

“You give some information and then turn it into a narrative.” — Steve Brossman.

 

 

Music from https://filmmusic.io “Cold Funk” by Kevin MacLeod https://incompetech.com. License: CC by http://creativecommons.org/licenses/by/4.0