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Grow A Small Business Podcast


Mar 14, 2022

In this episode, I interview Sarah Gibson, the Co-founder and Co-director of DesignByThem, a design house based in Canberra, Australia. DesignByThem is run by designers who are dedicated to creating and producing unique products for design professionals and enthusiasts alike. Products can be seen in any establishment worldwide.

Established in 2007, DesignByThem was founded by industrial designers Sarah Gibson and Nicholas Karlovasitis. Sarah has designed a range of furniture, lighting, and accessories as well as curated and developed the work of other fellow Australian designers. The company has been available for over 15 years, obtained 100% growth last year with around 14 FTEs.

In business, trust is hard to give. However, Sarah has their way to build trust in the company. She says, “Having a good conversation channel has been really beneficial for our team, it’s bringing everyone into the decision-making process and that's been the most genuine way to build trust in our company.”

This Cast Covers:

  • A design house that brings together and represents the best in Australian design.
  • Representing the talent of Australian designers in a playful collection of fun and functional furniture and homewares.
  • Creating an independent Australian design brand and platform for local designers to showcase their work.
  • An industrial designer with a passion for business and Australian design.
  • Has designed a range of furniture, lighting, and accessories as well as curated and developed the work of other fellow designers.
  • Making incredible designs of furniture which are good in offices, firms, and businesses.
  • The importance of hiring individuals with a better attitude than skilled ones.
  • Making sure of providing the best quality design and products to their customers.
  • The company is not about designs but also committed to reducing the impact of products on the environment and society.
  • Aiming to do the work in meaningful ways through comprehensive product life cycle thinking.

Additional Resources:

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Quotes: 

“Give yourself credit, you have to take note of those little successions along the way.” —Sarah Gibson

“Success is really enjoying what you do, but also making enough money to enjoy your personal life.” —Sarah Gibson

“With consistency, you will create a really loyal base of customers.” —Sarah Gibson

“How important it is to have people with a greater attitude than those with skills but by no means have respect.” —Sarah Gibson

“Having a good conversation channel has been really beneficial for our team, it’s bringing everyone into the decision-making process and that's been the most genuine way to build trust in our company.” —Sarah Gibson

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Music from https://filmmusic.io “Cold Funk” by Kevin MacLeod https://incompetech.com. License: CC by http://creativecommons.org/licenses/by/4.0