Preview Mode Links will not work in preview mode

Grow A Small Business Podcast

Dec 19, 2021

In this episode, I interview Maddy Hearne and McKenzie Day, the Co-founders of First Class Conferencing Facilitation, a tech startup based in Toronto, Canada. It’s a full-service event management company for virtual events and meetings. The company helps clients and companies with planning, associating concepts, and facilitating tech logistics to make the meetings smooth as possible.

First Class Facilitation was born during the outbreak of the pandemic in 2020. Maddy and McKenzie found an opportunity in the pandemic wherein most of the activities were transitioning to online platforms. With their skills, they started getting clients through referrals until they work full-time and are now a growing company. They got $350,000 in sales just a few months in 2020 and by 2021, the current sales are about $470,000 and with 12-15 FTEs.

Maddy and McKenzie say that what they love the most in growing a small business is that they’re able to continually innovate their services and they are always motivated to offer new services for their clients. They advised startups to be innovative with their service and products and always leave their clients with a good experience. 

This Cast Covers:


  • A full-service event management company for virtual and hybrid events and meetings.
  • Organizing online/virtual meetings from start to finish, associating concepts and customs.
  • Being tech support for the actual event, then facilitating tech logistics and creating and implementing content and video creation.
  • Offering expert-level services to clients or companies during this transition to an online platform.
  • Making it as smooth as possible for clients so they are able to enjoy the transition and focus their attention on the meeting itself.
  • Started during the hit of the pandemic wherein they saw an opportunity to manifest their skills in technology.
  • Got $350,000 in sales just a few months in 2020 and by 2021, the current sales are about $470,000.
  • The importance of caring for mental health for every business owner for them to produce a healthy business.
  • How can failures drive to relearn, reroute, and reevaluate in order to ace every opportunity especially in business.
  • How starting a business can boost confidence for individuals who started with little of it.




Additional Resources:



“Success to me is having happy workers, happy clients, and a profitable business.” —Maddy Hearne

“Leave your clients with a good experience.” —McKenzie Day

“Being healthy is the best thing you can do for your own sanity, running a business.” —McKenzie Day

“Go with welcoming your failures, that level of transparency helps you grow as a person and as a business owner.” —McKenzie Day

“You need to keep innovating your services, you need to keep delivering, refining, and offering new things, so your clients keep coming back.” —Maddy Hearne


Music from “Cold Funk” by Kevin MacLeod License: CC by