Aug 22, 2021
In this episode, I interview Shauna Armitage, the Chief Marketing Strategist at Shauna Armitage-Moxie, LLC, a marketing and advertising company based in Denver, Colorado, USA, guiding early-stage startups in building a marketing strategy that gets results. They teach founders how to own their brand, reach their audience and scale their startups through a holistic growth strategy.
Shauna was a freelance writer and director of digital content for a digital marketing agency. Unfortunately, she was fired for acting as an advocate for clients and staff. After several months of no work, she decided to start her own marketing and advertising company that is more ethical and aligned with her mission. Shauna decided to create custom marketing plans that are catered to a company’s unique vision and goals.
Starting the business was tough for Shauna, in her first year, she had a few clients but couldn’t make a profit. However, it motivated her to do better and ended up growing her team members due to the increase of clients, so her company is now a six-figure business and definitely will grow much more.
This Cast Covers:
Additional Resources:
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Quotes:
“Success is being able to actually have a work-life balance.” – Shauna Armitage
“You should be investing in advertising to help yourself go farther, and go faster.” – Shauna Armitage
“You need to focus on the activities that are going to move the needle now.” – Shauna Armitage
“A great growth experience is able to grow the team and develop as a person.” – Shauna Armitage
“Showing up consistently in all aspects of your business is really the key.” – Shauna Armitage
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Music from https://filmmusic.io “Cold Funk” by Kevin
MacLeod (https://incompetech.com). License: CC
by http://creativecommons.org/licenses/by/4.0