Jul 14, 2021
In this episode, I interview Mike Geller, the co-founder and President of Tegrita, a marketing technology consulting firm based in Canada that enables clients’ marketing strategies through marketing automation and technology. The company has helped clients who begin with small projects and become long-term and dedicated.
Tegrita started in 2008 when Mike left his job as an implementation consultant for six months. He started a small business to build a career in marketing technology consultancy. He never wasted a time, he has expanded the business, grown the annual growth by 30-40%, and now has 25 FTE working in his company for several years.
Mike says that what he loves the most in growing a small business is allowing himself to make more happy clients. He made sure to achieve the defined success and objectives his clients have given them.
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Additional Resources:
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Quotes:
“You set up a workflow and you set up a process to achieve a particular business goal.” – Mike Geller
“We can't measure success if success isn't defined ahead of time yet.” – Mike Geller
“You need to have unanimous consent on all decisions.” – Mike Geller
“Growing a small business allows me to make more clients happy.” – Mike Geller
“If you hire smart, capable people, then you have to give them the space to be smart, capable people.” – Mike Geller
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Music from https://filmmusic.io “Cold Funk” by Kevin MacLeod (https://incompetech.com). License: CC by http://creativecommons.org/licenses/by/4.0