Jun 20, 2021
In this episode, I interview Susan Groeneveld, the Co-founder of WS | Marketing With Soul based in Calgary, Alberta, Canada. WS is an integrated communications agency that gives clients a competitive marketing advantage by means of finding solutions to marketing complexities. Susan is an expert in marketing consultancy, business model development, and marketing outcome approaches.
The agency was born in 2003 when the president of an old agency suggested starting up this business. It was an opportunity for them and that’s how the world of marketing has started. They started with only 3 FTE then grew it into 50 FTE including the full-time freelancers in 18 years in the business.
Susan says that what she loves the most about growing a small business is the possibilities. “We're really fortunate that we get to work with really interesting categories of people doing interesting things and the possibilities to impact and influence are so exciting,” she added.
This Cast Covers:
Additional Resources:
…………………………………………
Quotes:
“Focus on the folks that have growth mindset rather than people that are happy to just solve the first problem.” – Susan Groeneveld
“It's there if you want it, if you don't want it, it's not there.” – Susan Groeneveld
“We don't need to be experts, we need to know how to find the experts.” – Susan Groeneveld
“Success is watching people grow and trying to help people reach their true potential.” – Susan Groeneveld
“Hire smart people and let them be your advocates.” – Susan Groeneveld
…………………………………………
Music from https://filmmusic.io “Cold Funk” by Kevin MacLeod (https://incompetech.com). License: CC by http://creativecommons.org/licenses/by/4.0