Oct 29, 2024
In this episode of Grow a Small Business, host Troy
Trewin interviews Serene
Lim, the founder of Gellae, a successful 8-figure
business renowned for its innovative approach to content-driven
growth. Serene shares her inspiring journey from a part-time
entrepreneur to leading a dedicated team of four. She discusses the
pivotal strategies that fueled Gellae's remarkable success and the
lessons learned along the way. Join us to uncover the secrets
behind Serene's achievements and how she's transforming the beauty
industry!
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Troy delves into our guest's startup journey, their
perception of success, industry reconsideration, and the pivotal
stress point during business expansion. They discuss the joys of
small business growth, vital entrepreneurial habits, and strategies
for team building, encompassing wins, blunders, and invaluable
advice.
And a snapshot of the final five Grow A Small Business
Questions:
What do you think is the
hardest thing in growing a small business?
Serene Lim believes that the hardest thing in growing a small
business is navigating the transition from generating zero to seven
figures in revenue. While the initial phase may be challenging, she
finds the next stage particularly tough, as it requires building
and managing a larger team. This involves learning how to lead
effectively and manage the complexities that come with growth,
making it a significant challenge for entrepreneurs.
What's your favourite
business book that has helped you the most?
Serene Lim mentions that she doesn't have a specific favorite
business book to reference. Instead, she highlights her admiration
for podcasts and online learning tools, particularly those by
successful entrepreneurs like Britney Saunders, who has built an
eight-figure clothing business. She emphasizes the value of
learning through content and real-world experiences rather than
relying solely on books.
Are there any great
podcasts or online learning resources you'd recommend to help grow
a small business?
Serene Lim recommends the podcast by Britney Saunders, founder of
the successful eight-figure clothing brand Fate, for valuable
insights on content-driven business growth. She also highlights
repurpose.io, an automation tool that simplifies social media
posting across platforms, as a vital resource for small
businesses.
What tool or resource
would you recommend to grow a small business?
Serene Lim recommends repurpose.io as a valuable tool for small
businesses. This platform allows users to sync and automate posting
across various social media accounts, streamlining content
distribution and saving time on manual posting.
What advice would you give
yourself on day one of starting out in business?
Serene Lim would tell herself on day one to embrace the limitless
possibilities ahead and to not set boundaries on her potential. She
emphasizes the importance of perseverance, continuous improvement,
and the belief that things will get better with dedication and
effort.
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Chat with Troy Trewin to see if you qualify for our
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small business to new heights!
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Quotable quotes from our special Grow A Small
Business podcast guest:
The journey of business growth is filled with learning and
improvement — Serene Lim
Embrace every opportunity to learn and grow; it will pay off in
the long run — Serene Lim
Building a strong team is crucial for overcoming the challenges
of growth — Serene Lim