Mar 22, 2026
In this episode of the Grow A Small Business Podcast,
host Troy Trewin interviews Alesha
Henley, founder of A Dose of
Insight, shares how she launched her marketing
business at age 50 after a simple happy hour conversation turned
into her very first client with 30 years of marketing experience,
she successfully doubled her revenue within four years and built a
team of four after leaving her secure 9-5 job. Alesha explains how
consistency in marketing and truly understanding your ideal client
became the backbone of her business success. One standout moment
she shares is how clients “entrust me with their babies,”
describing the deep trust business owners place in her to grow
their brands. Her journey highlights the power of believing in
yourself, taking opportunities when they appear, and staying
dedicated even when the path feels uncertain. 🌟
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Troy delves into our guest's startup journey, their
perception of success, industry reconsideration, and the pivotal
stress point during business expansion. They discuss the joys of
small business growth, vital entrepreneurial habits, and strategies
for team building, encompassing wins, blunders, and invaluable
advice.
And a snapshot of the final five Grow A Small Business
Questions:
What do you think is the
hardest thing in growing a small business?
Alesha Henley of A Dose of Insight said that the hardest thing in
growing a small business is getting help and relinquishing control,
explaining that it took her a long time to hire people because she
felt nobody could do the work exactly like her, but she eventually
realized that team members don’t need to copy her style—they just
need to deliver quality results, and once she learned to trust
others and let them use their own expertise, it became freeing and
allowed her business to grow more effectively. 🚀
What's your favorite
business book that has helped you the most?
Alesha Henley of A Dose of Insight shared that her favorite
business book is Work It by Carrie Kerpen, which resonated with her
as a woman entrepreneur because it helped break down mental blocks
and shift her mindset, especially through the powerful idea of not
comparing your behind-the-scenes struggles to someone else’s
highlight reel, a message that strongly influenced her confidence
and approach to business growth. 📘✨
Are there any great
podcasts or online learning resources you'd recommend to help grow
a small business?
Alesha Henley of A Dose of Insight mentioned that she does not have
any specific podcasts or online learning resources that she
consistently recommends for growing a small business, explaining
that while she occasionally listens to different materials from
time to time, there isn’t any particular show or platform that
stands out as a regular learning source for her professional
development.
What tool or resource
would you recommend to grow a small business?
Alesha Henley shared that the most important tool to grow a small
business is marketing, emphasizing that even the best product or
service will not succeed if people don’t know it exists, so
consistently promoting and communicating your value is essential
for attracting customers and driving growth. 🚀
What advice would you give
yourself on day one of starting out in business?
Alesha Henley shared that if she could go back to day one, she
would tell herself to believe in yourself, explaining that
confidence in your own abilities is critical because when you truly
believe in what you can do, others will also trust you and support
your business journey. 🌟
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Quotable quotes from our special Grow A Small
Business podcast guest:
Consistency in marketing is what turns effort into real results
— Alesha Henley
People don’t need to do things your way, they just need to deliver quality work — Alesha Henley
Believe in yourself first, and others will follow your lead — Alesha Henley 🚀