Mar 8, 2026
In this episode of the Grow A Small Business Podcast, host Troy
Trewin interviews Sacha Awwa
founder of Sacha Awwa
Marketing Group explains how her agency helps small
businesses avoid wasted marketing spend by focusing first on
strategy and then execution. By combining go-to-market planning
with tactical implementation, her agency now charges monthly
retainers ranging from $2,500 to $10,000, helping companies grow
through targeted and efficient marketing.
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Troy delves into our guest's startup journey, their perception of
success, industry reconsideration, and the pivotal stress point
during business expansion. They discuss the joys of small business
growth, vital entrepreneurial habits, and strategies for team
building, encompassing wins, blunders, and invaluable advice.
And a snapshot of the final five Grow A Small Business
Questions:
What do you think is the
hardest thing in growing a small business?
Sacha Awwa shares that patience is one of the hardest things in
growing a small business. She explains that many entrepreneurs feel
pressure from society to constantly achieve the next milestone,
which makes it difficult to pause and recognize the progress they
have already made. Learning to slow down, reflect on success, and
avoid rushing every stage of growth is a key challenge for many
founders.
What's your favorite
business book that has helped you the most?
Sacha Awwa shares that one of the business books that has helped
her the most is Building a StoryBrand by Donald Miller. She
appreciates how the book teaches businesses to communicate clearly
with their audience and structure their messaging in a way that
makes customers understand the value of their products and
services.
Are there any great
podcasts or online learning resources you'd recommend to help grow
a small business?
Sacha Awwa shares that she has learned a lot from listening to Ed
Mylett’s podcast. She finds his interviews and conversations with
entrepreneurs from different industries very valuable because they
provide real insights into the challenges and mindset required to
build and grow a successful business.
What tool or resource
would you recommend to grow a small business?
Sacha Awwa shares that using a strong project management tool is
essential for keeping a business organized and efficient. She
currently recommends Motion, which helps automate planning and task
management using AI, allowing teams to stay organized and improve
productivity.
What advice would you give
yourself on day one of starting out in business?
Sacha Awwa shares that the advice she would give herself on day one
is simply to relax. She explains that starting a business can feel
overwhelming, but learning to stay calm, trust the process, and
focus on steady progress makes the entrepreneurial journey much
healthier and more sustainable.
Book a 20-minute Growth
Chat with Troy Trewin to see if you qualify for our upcoming
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business to new heights!
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Quotable quotes from our special Grow A Small Business podcast guest:
Patience is the foundation of real business growth because success takes time to build – Sacha Awwa
If you lose your connection with customers while scaling, you lose the heart of your business – Sacha Awwa
Strategy without understanding your audience is just noise in the marketplace – Sacha Awwa