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Grow A Small Business Podcast


Mar 30, 2023

In this episode of QFF, Rob talks to Naomi Johnston, the founder of NJ Consulting, a company that creates and markets brands. She’s based in Sydney, New South Wales, Australia. They work with real estate agents around Sydney or Brisbane, construction, financial services, small-medium businesses, property developers, buyer’s agents, mortgage brokers, and accountants. 

NJ Consulting uses various strategies to help its clients with their custom-built digital growth strategies, comprehensive web designs and curated social media content that will build their brands and generate leads—getting high-level ROI that will justify the expenditure with the conversions.

In terms of digital marketing, Naomi suggests that small-medium business owners should focus on reaching out to five of their best clients over the past six months and ask them for a Google review, then repeating it every month. Free SEO and skyrocketing your online digital presence.

This Cast Covers: 

  • Growing a business through means of digital marketing.
  • A business focusing on a specific niche.
  • The effects of consultancy in companies.
  • Why small-medium business owners should lean more into consulting.
  • Small-medium business owners need to pay more attention to the difficulty of digital marketing.
  • Knowing the trajectory that small-medium business owners want for their business.
  • NJ Consulting’s various strategies for building your online presence.
  • The importance of branding.
  • Keeping up the conversions with the generated leads.
  • Always improving the SEO of your business.

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Quotes:

“You have to kind of think about the client, and you have to kind of backstep and think kind of what content would resonate best with them.” — Naomi Johnston.

“Strategy sessions, a great point, raise a lot of questions for the business owner about kind of the way that they're wanting to go on their business trajectory.” — Naomi Johnston.  

“Branding is number one.” — Naomi Johnston.

“So there are leads there, but the lead quality isn't great.” — Naomi Johnston.

“They're wanting to see that other people have worked with you as a professional.” — Naomi Johnston.