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Grow A Small Business Podcast

May 21, 2024

In this episode of "Grow a Small Business," join host Troy Trewin as he interviews Cassandra Sasso, founder of Wander. Discover Cassandra's journey from interior design to creating eco-cabins, and learn valuable lessons in leadership and sustainable growth. Meet the core team behind Wander's success, which generated over $1.25 million in revenue in its second year.


Other Resources: 


  1. NPS Score: An easy way to measure if your customers love you in 21 minutes – use the Net Promoter Score (NPS). And it’s FREE.

  2. Podcast on NPS By Troy Trewin

Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let’s get into it by clicking here.

Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice.


And a snapshot of the final five Grow A Small Business Questions:


  1. What do you think is the hardest thing in growing a small business?

    According to Cassandra Sasso, one of the biggest challenges in growing a small business is managing her impatience. Despite experiencing fast growth, she sometimes feels limited by the pace of progress, highlighting the importance of patience and perspective in navigating the growth journey.

  2. What's your favourite business book that has helped you the most?

    Cassandra Sasso's favorite business book that has helped her the most is "Unreasonable Hospitality" by Will Guidara. This book focuses on finding your edge by delighting people at times when they least expect it, offering valuable insights that Cassandra has applied to her business, Wander.

  3. Are there any great podcasts or online learning resources you'd recommend to help grow a small business?

    Cassandra Sasso recommends anything by Brené Brown for personal and professional development. While not specifically focused on business growth, Brené Brown's work on vulnerability, courage, and leadership can provide valuable insights for small business owners looking to grow their businesses.

  4. What tool or resource would you recommend to grow a small business?

    Cassandra Sasso suggests that one of the most valuable resources for growing a small business is mentorship or advisory boards. Establishing an advisory board with diverse expertise and perspectives can provide valuable guidance, insights, and support to navigate the challenges of business growth and decision-making.

  5. What advice would you give yourself on day one of starting out in business?

    Cassandra Sasso's advice to herself on day one of starting out in business would be: "Do you realize what the fuck you've just done?" This humorous but reflective advice likely highlights the magnitude of the journey ahead and the importance of embracing the challenges and opportunities that come with starting a business.

Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights!

Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey.



Quotable quotes from our special Grow A Small Business podcast guest:

Success is never linear; it's about embracing the journey of growth – Cassandra Sasso

Trust yourself to make judgment calls, especially when it comes to building your team – Cassandra Sasso

Delighting customers when they least expect it is the essence of sustainable business growth – Cassandra Sasso