Apr 20, 2025
In this episode of Grow a Small Business, host Troy Trewin interviews Jason Kramer from Cultivize discusses his entrepreneurial journey, starting with a graphic design business before founding his current CRM strategy consultancy. He highlights the impressive growth of Cultivize, averaging 15 to 30% annually and expanding his team. Jason shares valuable insights into CRM strategy for nurturing leads and demonstrating marketing ROI, emphasising the importance of understanding your target audience. He also offers advice on key aspects of business growth, including hiring, the significance of work-life balance, and lessons learned from his experiences. Jason also touches upon the importance of good financial management and the "Profit First" methodology.
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Troy delves into our guest's startup journey, their perception of
success, industry reconsideration, and the pivotal stress point
during business expansion. They discuss the joys of small business
growth, vital entrepreneurial habits, and strategies for team
building, encompassing wins, blunders, and invaluable advice.
And a snapshot of the final five Grow A Small
Business Questions:
What do you think is the
hardest thing in growing a small business?
According to Jason Kramer, the hardest things in growing a small
business are finding quality people who are reliable, dependable
experts with good communication skills. He also notes that juggling
all the different aspects of the business can be difficult for
some, though less so for him due to his organised approach.
Reflecting on his early days, Jason would advise himself to seek
out those who have experience and made mistakes to learn from them
and accelerate success.
What's your favorite
business book that has helped you the most?
Jason Kramer's favourite business book is "Profit First" by Mike
Michalowicz. He states that this book has significantly impacted
how they manage cash flow in their business using a system of
multiple bank accounts.
Are there any great
podcasts or online learning resources you'd recommend to help grow
a small business?
Jason Kramer recommends Donald C Kelly's podcast, "The Sales
Evangelist", for valuable techniques and ideas. He also finds Jeff
Blanto's "Sales Gravy" sometimes interesting. Additionally, Jason's
company, Cultivize, offers "Profit Path", a tool with coaching and
ebooks for tracking leads and marketing ROI. The "Grow Small
Business Podcast" itself, hosted by Troy Trewin, who interviewed
Jason, is also a relevant resource, with a past episode featuring
Mike Michalowicz, author of "Profit First".
What tool or resource
would you recommend to grow a small business?
Jason Kramer recommends The Sales Evangelist podcast by Donald C.
Kelly for practical, actionable sales techniques and Sales Gravy by
Jeb Blount for insightful tips on business and selling. He also
highlights the importance of mixing in some non-business content
for balance, like Conan O'Brien’s podcast, which he enjoys for its
humor and engaging interviews.
What advice would you give
yourself on day one of starting out in business?
Jason Kramer’s advice to his day-one self would be: “It’s going to
be a hell of a ride, unexpected but worth it.” He emphasizes the
importance of learning from those who’ve gone before — seeking out
people who’ve made mistakes and grown from them, so you can
fast-track your own success by avoiding common pitfalls.
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Quotable quotes from our special Grow A Small
Business podcast guest:
When uncertain, seek out those who have walked the path before,
learned from their mistakes, and use their experiences to
accelerate your journey to success – Jason Kramer
Technology alone doesn't solve problems; having the right
people in place is key to effectively addressing those
challenges – Jason Kramer
I believe it begins with understanding who you're helping and the problems they face – Jason Kramer