Sep 9, 2021
In this episode, I interview Michael Earp, the co-founder at Earp Distilling Co, a distilling company based in Newcastle, Australia, with a vision to demystify the world of spirits and offer premium spirits together with food events, education, and some great little experiences. Michael together with his brother decided to open a distillery as the next evolution of their family business.
Earp Distilling Co opened in December 2019 after almost a year of planning and completing the equipment to use. It was a vast beginning but when the pandemic happened, they lost production from March to September. Later in that year, sold 1000 cases and boosted sales, obtaining half a million through events, tasting experience, and bar area, growing the team from 3 FTEs to the current 16.
Michael says that what he loves the most in growing a small business is being part of the team. He enjoyed working with people who work hard and push things to attain their goals. He said, “it's really great to see the team just wanting to go harder, try new things and push things.”
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Additional Resources:
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Quotes:
“It's really great to see the team just wanting to go harder, try new things, and push things.” —Michael Earp
“Try to lead the team by example.” —Michael Earp
“We don't tolerate this sort of laziness and poor attitudes.” —Michael Earp
“We all make mistakes but make sure not repeating them over and over again.” —Michael Earp
“Think clearly, live differently. Fight fiercely and stand courageously.” —Michael Earp
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Music from https://filmmusic.io “Cold Funk” by Kevin MacLeod https://incompetech.com. License: CC by http://creativecommons.org/licenses/by/4.0