May 12, 2021
In this episode, I interview Sharon Koifman, the Founder of DistantJob based in Montreal, Canada. DistantJob is a remote recruiting agency that specializes in helping companies hire remote employees. They are the best in finding talents and career-driven individuals offering them full-time remote positions.
Sharon incorporated the business when he was in his early 20s. From being the only full-time employee to now having 42 FTE, the business now generates 30 or 40% growth in revenue every year. He is also one of the best-selling authors of the book Surviving Remote Work which was published just last year on the 17th day of November.
Sharon says he learned a lesson from his previous business that the number one key to be a great marketer is, “understanding your number” like the acquisition cost of clients and loss of clients. So then, you will know how much you can spend on marketing.
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Additional Resources:
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Quotes:
“Once you can stay in the business, you will eventually figure out to make it successful.” – Sharon Koifman
“Success for me looks like enough financial freedom to be able to do anything that you want without purchasing stupid things.” – Sharon Koifman
“The number one key to be a great marketer is understanding your number.” – Sharon Koifman
“I believe in experimenting and failing, it works well for me, at least.” – Sharon Koifman
“I will fight as long as I can to keep my company and the people working for the company.” – Sharon Koifman
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Music from https://filmmusic.io “Cold Funk” by Kevin MacLeod (https://incompetech.com). License: CC by http://creativecommons.org/licenses/by/4.0