Feb 17, 2021
In this episode, I interview
Alessandra Pollina, the Founder, and CEO of Quotable Media Co (Formerly Pollina PR), a Boston-based public
relations, marketing, and media agency with a passion for
supporting female entrepreneurs. Alessandra is also the host of
Quotable: a female millennial entrepreneur podcast. She works with
business owners and entrepreneurs to build their brand and their
business through public relations and marketing.
After studying PR in college,
she used her passion for creativity and helping promote businesses
to venture into the PR space. She started out by interning for PR
agencies to gain the necessary experience and in 2012, aged 23,
started her own business. She started out with nothing but her
laptop, which was convenient because it meant that she didn't have
any overhead costs until she could start hiring.
Alessandra says the hardest
thing in growing a small business is the loneliness of doing things
alone and finding the necessary support system, and shares that the
one thing she would tell herself on day one of starting out in
business is, “Go for the things that scare you first, and make sure
that you’re consciously thinking about what that might be, and
making sure you’re going towards it” Join me as I take this small
business ownership with Alessandra to learn from her wealth of
This Cast Covers:
- Generating their revenue from promoting small
to midsize businesses and offering content in different forms
- Why every small business owner should have a
marketing budget and invest in an expert who can help with their
- Tapping her passion for creativity to build a
business in the PR space.
- Gaining the necessary experience from interning
for PR agencies and starting her business a year after
- Being inspired by the desire to work for
herself and the numerous challenges she had to overcome when she
became a small business owner.
- Hitting $100,000 with the business before she
was 30 and what pushed her to grow it in an agency.
- Providing a great workplace for her team and
ensuring that team members can live a life that they
- How every small business owner never really
feels like they have succeeded because they constantly have bigger
and bigger goals.
- Why word-of-mouth marketing is the strongest
thing for building a business.
- Dealing with the stress of the changes that a
small business owner has to make in their business at different
- Navigating the ups and downs that come with an
- Loving how being in business enables her to
bring opportunities to her team members and clients.
- The importance of every small business owner
learning the art of a quick follow-through.
- Open and constant communication: The backbone
of building a great culture.
- Constantly struggling with trying to achieve
some form of work/life balance.
- A dose of reading constantly to build on her
Music from https://filmmusic.io
"Cold Funk" by Kevin MacLeod (https://incompetech.com). License: CC