Mar 22, 2020
In this episode, I’ll have a
conversation with Dan Kozaris, the owner of KPD4⨉4, a successful
Australian four-wheel drive (4WD) accessories company. At age 26 in
2008 as the global financial crisis hit, Dan decided to pivot from
the safe job of school teacher to become a marketer of four-wheel
drive (4WD) accessories online for someone else. In 18 months, he
helped grow that business from $3 Million to $5 Million in annual
Soon after, the owner took a
chunk of money out of the business and left it to collapse, leaving
Dan owed a lot. Vowing he could grow the same online business, but
manage its finances better, first-year sales were $250,000. After
four years working on his own, a six-week bike ride through Siberia
with a mate, with barely any internet access, was the catalyst for
Dan honing his first team member, and growth really took off from
Now at five full time and one
part-time team members, and sales growing between 30% and 60% per
annum over the last ten years, they now have a multiple
seven-figure business. Growth has been funded from profits with no
debt or investors needed. Dan believes the hardest thing in growing
a small business is identifying the most important tasks which make
a difference to your growth and actually getting them done. It’s
going to be a super insightful episode for any small business
owner, so don’t miss out.
This Cast Covers:
two main functions at KPD industries and how they make
challenge of managing the business remotely to get more time and
journey from education teacher to marketer and business
gold rush era of the online four-wheel drive (4WD)
- Starting the business from home as an online
business to diversifying into manufacturing.
$250,000 a year in revenues in 2010 and growing at 25% to 45% per
year on average to reach multiple 7 figure revenues.
- Getting 70% of their revenues from their own
moment when Dan felt he had succeeded and what success looks like
Coronavirus lockdown and the value of working online.
- Funding the business internally despite
starting from a negative financial position.
headache he had with bookkeeping and accounting as the business
- Building confidence in their brand by getting
the product right and making sure their customers were extremely
- Bringing in software to help them manage the
increasing customer inquiries.
challenges of managing people, and keeping them productive and
- Understanding the actual potential of the
business in the future.
importance of a small business owner making sure the tasks they’re
engaged in are making a net positive growth difference in the
he brought on team members to increase the business’ overall
capacity and the hiring mistakes he made.
value of maintaining a regular open line of communication with
- Investing in personal development and how it
impacts him as a business owner and leader of his team of
- Identifying the most important tasks which will
make a difference to a business’ growth and actually getting them
- Aiming high and how it can help a small
business owner do everything they have to to make things
Music from https://filmmusic.io
"Cold Funk" by Kevin MacLeod (https://incompetech.com). License: CC