Mar 8, 2020
In this episode, I’ll have a conversation with James Cuda, CEO, Co-Founder and Creative Director of Savage Interactive, the company behind the hugely successful iPad app, Procreate. The multi-award-winning art app is designed to free creatives from their desks and encompasses a powerful suite of tools for illustrators and designers at any skill level, and contains everything one needs to create inspiring sketches, gorgeous paintings, and stylish illustrations.
James came up with the idea for Procreate in 2009, but it wasn’t until 2011 that he got serious with it. He has to first shut down his fairly thriving branding and web development agency and pivot it all into building Procreate into being the number one paid creative app on the Apple app store. Currently, with 40 staff and generating more than $30 Million in annual revenues, the only investors in the business are James and his wife, who’s in charge of the company’s strategy and finances.
Their funding has all been from cash flow even during the early transitional years when they were moving from an agency model to one app. Down to their last $20,000 in the bank, they invested heavily in culture and only hiring A the best which worked wonders for them. James believes the hardest thing in growing a small business is the mindset of money versus services or products. He believes one should focus everything they’ve got into making the most exquisite product they can. Tune in as he shares the incredible Procreate story and his tons of wisdom for every small business owner who’s looking to win big with their business.
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Music from https://filmmusic.io "Cold Funk" by Kevin MacLeod (https://incompetech.com). License: CC BY (http://creativecommons.org/licenses/by/4.0/